Q-and-A With Michael Kondratick, Director of Grassroots Advocacy, JDRF

I think ultimately, like anything else, it comes down to understanding your audience, whether or not mobile is going to be a good channel. But I think that a corollary to that is watching what the statistics say now and where the mobile audience is going are in some cases two different things. Because I think you have growth in the use of mobile technology across age demographics. And because you start from a lower base at those older age ranges — let's say the 50s into the early 60s age range — the highest growth rates are in that older demographic.