Q-and-A With Michael Kondratick, Director of Grassroots Advocacy, JDRF

So I think taking a careful look at where you're at now and where your core audience might be heading over time are important things. And like I said, technology is making it easier for people to interact over their mobile device through smart phones. It creates some significant advantages. To the point where I think, strictly from an advocacy perspective, when people start to demand that type of interaction and communication to be really streamlined in the palm of their hand at all times and not wanting to have to get back to that desktop, I need to take a close look at how the demand in that area is developing and make sure [JDRF has] a plan to address it.