Q-and-A With Michael Kondratick, Director of Grassroots Advocacy, JDRF

FS: What are you hoping mobile helps you achieve?
MK: You know for us specifically within advocacy, the biggest aspect that we were focused on was the potential to more effectively mobilize people. Obviously, a very high percentage of people have their cell phones with them essentially at all times. Having the ability to build a database of mobile followers that we can communicate with instantaniously and then have a decent percentage of them communicate instantly with their legislator, we just thought it was too important of a channel to ignore from that perspective.