Q-and-A With Michael Kondratick, Director of Grassroots Advocacy, JDRF

And as mobile technology advances and more of the cell phone market becomes dominated by the smart phone -- you know iPhone, Blackberrys, etc. -- the more elaborate we can be with what we can ask people to do over their cell phone. So now in a lot of cases you can use instant messaging saying, "Hey, we need you to call this 800 number so you can connect to your legislator." I mean that still obviously adds value. They can do that immediately. They don't need to get back to their computer, whenever that may be, to complete an advocacy action. There are a decent amount of times where we only have 24 hours or less to generate some type of a response. So someone getting back to their computer that night to see our actual alert may have missed out.