Q-and-A With Michael Kondratick, Director of Grassroots Advocacy, JDRF

And so we were using social media and e-mail to collect them. But as the event got closer, we needed more attention on the event and the next one that will be coming down the pike, which will be in June of 2011. So we were able to add a mobile component to our communication efforts around the execution of the 2009 Children's Congress event, telling people if they were interested in signing up to get an application for the next event they could just simply text us and enter a keyword and they could text in their application request.