Q-and-A With Michael Kondratick, Director of Grassroots Advocacy, JDRF

We already generated over 200 application requests for the event in two years. So we're already well on our way now to expanding upon the 1,500 applications we had for this 2009 event through this use of mobile. So that was a significant advantage. We also integrated it with the Promise campaign to help us coordinate meeting logistics with the legislators. But we also used it as another way to get people on our Web site to register to attend meetings in their local area. We were able to use mobile so they could just simply text the keyword into our short code to register their interest in attending. So that's probably got us a couple extra hundred people in terms of noting an interest in attending meetings.