Q-and-A With Michael Kondratick, Director of Grassroots Advocacy, JDRF

FS: What about the costs of mobile? Is it prohibitive?
MK: The cost structure varies widely for how you want to set up a campaign, and a lot of it comes down to the decision over whether you'd like to have a dedicated short code or you would like to share a short code with another organization. Obviously there are limitations and potential pitfalls with sharing a short code. There is actually a good article floating online about the decisions that were made by the Clinton and the Obama campaigns to set up their mobile channels. The Clinton campaign did the shared approach, and Obama did the dedicated, obviously. And so Clinton ran into some problems with people texting into her shared code and getting messages back from a different organization.