Q&A With Danny Whitman, Director of Communications and Development, Broadway Cares/Equity Fights AIDS

FS: Can you share a recent fundraising success? Why was it successful?
DW: In the past two years, we have been hosting more appreciation events for our major donors. I've discovered how important it is to make these as interesting and exclusive as possible. We worked for months on a special reception and performance, which I knew would be of interest to our supporters. It took a bit more effort than one would generally expect to put into a stewardship event, but it was well worth it. We had a higher response rate for the event, were able to have quality time and make connections with donors we previously hadn't connected with in a meaningful way, and we received several donations as a "thank you" for coordinating such a special evening.