Q&A With Danny Whitman, Director of Communications and Development, Broadway Cares/Equity Fights AIDS

FS: What is the organization's fundraising philosophy?
DW: I'm not certain that Broadway Cares has a "fundraising philosophy" per se, however, I would say that our approach is to cultivate and steward relationships with the Broadway community just as much as, if not more than, our donors.

FS: What advice would you give to organizations similar to yours?
DW: The advice I would give is to always focus on long-term goal; that raising an extra $1,000, $5,000 or even $10,000 isn't the most important thing. The priority should always be developing a deeper, stronger relationship with a supporter so that you can build trust and sustain it over a longer period of time.