Q&A With Danny Whitman, Director of Communications and Development, Broadway Cares/Equity Fights AIDS

FS: How does the organization engage donors and other supporters and potential supporters in ways other than purely fundraising efforts?
DW: Our goal is to involve our supporters in ways that go beyond simply writing a check once a year. It starts with communication. We do our best to keep our supporters aware of the latest news about our grant-making and the impact their support is having, whether through e-communication, social media, print newsletters or one-on-one connections. We also encourage our supporters to volunteer, whether in our offices, through events, or during our audience appeals and collections.