Q&A with Kerri Schlottman

We also recently restructured our corporate sponsorship program to increase incentives to funders in marketing, advertising and promotions — areas in which many companies have experienced budgetary reductions. Primarily, what we’ve learned is that it is increasingly important to think outside the box and assess each asset of our programming to determine how to best market our value to potential funders. Simultaneously, these challenging times require a closer inspection of funding sources and a keen assessment of their needs and how our organization might be able to meet them through a mutually beneficial partnership.