Q&A with Kerri Schlottman

By involving them in the process of our programs, we make our supporters more than funders — we make them important contributors to the creative development of America’s teens.

FS: How do you reach out to supporters and potential supporters in ways other than purely fundraising? Are you engaged with social-media sites and online social networking?
KS: We are just beginning to enter the world of social media, and we have much to learn about the many ways it can be used to benefit fundraising strategies. While there have been some exemplary models in recent times, there is a disconnection from the personal relationship building that much of our fundraising philosophy hinges upon, and we are still assessing how best to use these tools.