Mission of the Month: Q&A With GBCS's Michelle Whittaker on Constituent Database Management

FS: What advice do you have for other organizations exploring database management solutions options?
MW: You're not looking for bells and whistles; you're looking for functionality. You want to find a tool that really puts functionality at the forefront, something that makes sure things work properly, there's good ease of use for back-end and front-end users. You have to find a tool that works really well for you. Make sure you have a good sense of what's going on, that you're able to leverage the information and statistical data that you're getting as well as levering the real contacts and actionable items that people are taking. Then you need to be able to use that to affect change throughout the world.