Mission of the Month: Q&A With GBCS's Michelle Whittaker on Constituent Database Management

The biggest thing people are struggling with, from my experience, is just finding a solution that allows staff to easily do the work it needs to do on a daily basis. Your database management system needs to allow your staff members to have the ability to easily set up an e-mail, set up an action alert, be able to understand who is in your database and be able to target the right folks with the right message. All of those things are key in terms of you being able to effectively do your work and having a good tool in your pocket for maintaining strong connections with constituents.