Mission of the Month: Q&A With GBCS's Michelle Whittaker on Constituent Database Management

You need a tool that works well with your experience. You need something that is functionally capable of what you need to do and creates an experience that makes it easier for everybody to do their job. You want a tool that you're not thinking about the technology you're using; you're able to just say this work because it becomes second nature. You want your employees to become empowered by the technology, not hindered by it.