Q&A: El Museo del Barrio Turns The Loss of a Key Supporter Into an Opportunity for Growth

By Abny Santicola

Time Warner came on as a contributor to the re-envisioning campaign … with a $400,000 gift this past year, which was very exciting.

FS: How will the loss of support from Altria Corp. affect your organization?
MB: Altria has been a very generous supporter of El Museo for more than 20 years, and now we know they’ll be sharply curtailing their giving to arts groups in New York, including El Museo. Just as they’ve been great to us for the last 20 years, they’ve been great to us and to all of their grantees during this trans-ition. They’ve been very up-front about what was coming and that we should prepare for it.