Qgiv Report: Data Suggests Gmail, Safari and Mac Users Are Most Charitable
- Charitable Giving - Unique Domain Email Users Most Generous: Donors using a unique domain name — one for personal domains or corporate email addresses — gave 13 percent more per donation than the next highest per donation amount, generated by Gmail users. Average donation amount by email type from November 2011 - November 2012:
- Unique/Corporate/Other email-$165 per donation
- Gmail - $143 per donation; (13 percent less than unique/corporate email donors)
- AOL - $138 per donation; (16 percent less than unique/corporate email donors)
- Hotmail - $128 per donation (22 percent less than unique/corporate email donors)
- Yahoo - $120 per donation (27 percent less than unique/corporate email donors)
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