Qgiv Report: Data Suggests Gmail, Safari and Mac Users Are Most Charitable
- Mac-based Giving Outpaces Other Operating Systems: Donors using a Mac OS gave 25 percent more per donation than Windows OS users. Average donation amount by OS from November 2011 - November 2012:
- Mac - $182 per donation
- Windows - $137 per donation (25 percent less than Mac users)
- Gmail Biggest Drop in Average Donation Year over Year from 2011 - 2012: Despite giving more per donation than donors using other branded email services, Gmail users have experienced the biggest drop in per donation totals from 2011 to 2012. The following data represents the average donation for the January through November time periods, measured year over year:
- Unique/Corporate/Other email: 2011 - $155; 2012 - $156
- Gmail: 2011 - $153; 2012 - $132
- AOL: 2011 - $135; 2012 - $134
- Hotmail: 2011 - $128; 2012 - $133
- Yahoo: 2011 - $111; 2012 - $116
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