Qgiv Report: Data Suggests Gmail, Safari and Mac Users Are Most Charitable

"The data on the giving trends by technology indicators can help organizations maximize value from their current marketing and outreach campaigns. Combining email, browser and other key indicators with existing demographic data has the potential to help these organizations more accurately target the appropriate donors," said Todd Baylis, president of Qgiv. "It's not enough anymore for organizations to offer just one giving option. With today's diverse donor base and evolving technology, charitable organizations need to provide a broader cross section of options, like online, mobile and on-site to maximize the value they're getting back."