QR Codes for Supporter Engagement ... Do Your Homework!

Additionally, QR codes are free and easy to generate. Sites like Qurify.com enable you to turn any URL into a QR code just as easily as it is to shorten a URL on bitly. As a test, try taking your site’s URL and creating your own QR code.

So why does this matter to nonprofit organizations? Simply, it’s an additional fun, easy and engaging way to interact with supporters. I’d like to credit several of our innovative clients at Artez Interactive and many other NPOs who have been testing the use of QR codes as part of their communications with supporters. Below are examples of how some organizations are using QR codes: