A Year-End Fundraising Flop?
Dear Marc:
Why didn’t people give to my year-end fundraising letter?
~ Sincerely, Frustrated
Dear Frustrated: Thank you for sending me your letter so I could look at it myself. If I may be frank, it’s pretty bad. But before I get to that, let me start with expectations.
Setting expectations
What was your goal for this appeal? Many nonprofits live by the fundraising version of the “Field of Dreams” fallacy: If you mail it, they will give.
Concord Leadership Group founder Marc A. Pitman, CSP, helps leaders lead their teams with more effectiveness and less stress. Whether it’s through one-on-one coaching of executives, conducting high-engagement trainings or growing leaders through his ICF-accredited coach certification program, his clients grow in stability and effectiveness.
He is the author of "The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be" He’s also the author of "Ask Without Fear!"— which has been translated into Dutch, Polish, Spanish and Mandarin. A FranklinCovey-certified coach and Exactly What To Say Certified Guide, Marc’s expertise and enthusiasm engages audiences around the world both in person and with online presentations.Â
He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing '80s tunes loud enough to embarrass his family!
