A Year-End Fundraising Flop?
Not so. Those in the direct-mail industry report that even the best appeals only get around a 1 percent response. So if you send 100 letters, you’ll be “doing well” to get one response.
Beyond that, had you figured out how much you wanted to raise from it based on similar appeals your nonprofit has sent? You don’t have to shoot in the dark. Does a mailing at this time of the year typically bring in a lot of money?
Concord Leadership Group founder Marc A. Pitman, CSP, helps leaders lead their teams with more effectiveness and less stress. Whether it’s through one-on-one coaching of executives, conducting high-engagement trainings or growing leaders through his ICF-accredited coach certification program, his clients grow in stability and effectiveness.
He is the author of "The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be" He’s also the author of "Ask Without Fear!"— which has been translated into Dutch, Polish, Spanish and Mandarin. A FranklinCovey-certified coach and Exactly What To Say Certified Guide, Marc’s expertise and enthusiasm engages audiences around the world both in person and with online presentations.Â
He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing '80s tunes loud enough to embarrass his family!
