A Year-End Fundraising Flop?
Now to the letter
I applaud you for your courage in asking for help. There’s a lot of excellent free advice on writing effective fundraising letters. Here are the glaring items that stand out from your letter.
1. You didn’t use my name. If you can get a letter to me with my name on the envelope, there’s no excuse for not addressing me on the letter. “Dear Friend” is a sign of laziness.
Concord Leadership Group founder Marc A. Pitman, CSP, helps leaders lead their teams with more effectiveness and less stress. Whether it’s through one-on-one coaching of executives, conducting high-engagement trainings or growing leaders through his ICF-accredited coach certification program, his clients grow in stability and effectiveness.
He is the author of "The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be" He’s also the author of "Ask Without Fear!"— which has been translated into Dutch, Polish, Spanish and Mandarin. A FranklinCovey-certified coach and Exactly What To Say Certified Guide, Marc’s expertise and enthusiasm engages audiences around the world both in person and with online presentations.Â
He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing '80s tunes loud enough to embarrass his family!
