A Year-End Fundraising Flop?
2. You didn’t have a P.S. Even if I were interested enough in your cause to get over the “Dear Friend,” you left me hanging. Where is the postscript? This is Fundraising Letter 101. You’re not writing a business letter for your high school teacher. You’re writing a fundraising letter to motivate giving. You need a P.S. in the letter to let me know what you want, why and by when.
Concord Leadership Group founder Marc A. Pitman, CSP, helps leaders lead their teams with more effectiveness and less stress. Whether it’s through one-on-one coaching of executives, conducting high-engagement trainings or growing leaders through his ICF-accredited coach certification program, his clients grow in stability and effectiveness.
He is the author of "The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be" He’s also the author of "Ask Without Fear!"— which has been translated into Dutch, Polish, Spanish and Mandarin. A FranklinCovey-certified coach and Exactly What To Say Certified Guide, Marc’s expertise and enthusiasm engages audiences around the world both in person and with online presentations.Â
He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing '80s tunes loud enough to embarrass his family!
