Questions About Seamless Channel Integration for Fundraisers Answered

GF: The fact is high-net-worth households comprise two-thirds of all individual charitable giving in the U.S. That being said, it's estimated that non-high-net-worth households contribute more than $75 billion to U.S. charities each year, and the most successful nonprofits understand the value of these constituents. The advancement of technology is making it easier and more cost-efficient to raise money from these segments as well. Remember, the more integrated constituents are within your organization and the more fundraising programs they support, the more valuable they are to your organization. Last year I believe that nearly $25 billion was given to charity through wills and bequest — a large percentage of which was given by non-high-net-worth individuals. Lastly, as a fundraiser you should not put all your eggs in one basket.

Stay tuned to upcoming issues of Today in Fundraising for more answers to questions submitted during the "Strategies for Seamless Integration Across Fundraising Channels" webinar. Click here for information on upcoming FundRaising Success webinars.