Questions About Seamless Channel Integration for Fundraisers Answered
Speakers follow up on FS' March 2 webinar.
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FundRaising%20Success<%2Fem><%2Fa>%20hosted%20a%20webinar%20titled,%20“Strategies%20for%20Seamless%20Integration%20Across%20Fundraising%20Channels<%2Fa>.”%20Speakers%20included%20Tabetha%20Leinweber,%20director,%20direct%20marketing,%20Susan%20G%20Komen%20for%20the%20Cure<%2Fa>;%20Craig%20Wood<%2Fa>,%20founder%20and%20CEO,%20Clarity%20Group<%2Fa>;%20Greg%20Fox<%2Fa>,%20senior%20vice%20president,%20chief%20strategy%20officer,%20Merkle<%2Fa>;%20and%20Angie%20Moore<%2Fa>,%20general%20manager,%20nonprofit%20practice,%20Merkle.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fquestions-about-seamless-channel-integration-fundraisers-answered%2F" target="_blank" class="email" data-post-id="11801" type="icon_link">
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CW: Many organizations will have a relationship manager who is responsible for the donor regardless of channel. What's most important is that donors see consistency across your organization and not different people contacting them for different reasons. One brand, one experience — make the integration internal and seamless to the donor.
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