Questions About Seamless Channel Integration for Fundraisers Answered

Q: Have you found, as we have, that donors still want to receive some real mail? Even our online-acquired donors tell us that our mail is very welcome. Curious about the ROI given rising costs.

CW: There are certainly donors who want to receive "real mail." But there are also donors who definitely do NOT want to receive it. The key is to understand and capture donor channel preference and then use that information to reach the constituents the way that they want to be reached.