Questions About Seamless Channel Integration for Fundraisers Answered

Greg Fox: Yes, the fact is most people still prefer to receive direct mail, even though they may opt to respond online. Recent studies indicate that the large majority of people who give online were motivated to give through a direct-mail solicitation or another form of media. Catalog companies discovered this many years ago. Even though more and more people are buying online, it was the catalog that motivated the purchase. Do not abandon DM, unless a constituent tells you to.