Quick Conference TipCTip

But Robbin Gehrke, senior vice president of creative for Russ Reid Company, also a presenter in this session, cautioned that, at the same time that an organization might try such a hand off, it should also test not using a celebrity endorser and perhaps just go with a different direct-mail approach entirely. Similar to the downsides of relying on a premium to get gifts, both presenters agreed that it's better not to rely on celebrity endorsements -- if you can -- in your fundraising efforts.