Raising Money for Nonprofits in Terrible Times

Being direct with potential donors is key too. "People are moved to give, but they need a price point to get involved," Calvin says. She has set a low price point for Nothing But Nets, $10, which pays for one net and its delivery and installation. The project has raised $20 million so far, and more money came in in December than in any other month since 2006. "There is still a desire to be engaged."