Raising Money for Nonprofits in Terrible Times

Hard times have also brought fundraisers back to essentials--and even to some of the old-fashioned approaches. Julie Lucas, at Fordham Law School, has turned to tithing, which usually means churchgoers pledging percentages of their annual incomes to their places of worship. She managed recently to persuade several multimillionaires to give Fordham 1% of their incomes for five years.