Raising Money for Nonprofits in Terrible Times

The foundation gets $50 million a year from Turner's initial gift, but it has recently had to start reaching out to less wealthy donors as the demand for its services has increased. One way it has done this is by keeping all its campaigns very easy to understand and capable of working with various media platforms. For instance, the Nothing But Nets campaign, in support of anti-malaria netting, uses YouTube, Twitter, Facebook, MySpace and ThinkMTV.