Raising Money Online: Dizzy Pace but Big Benefits for Savvy Nonprofits

When developing a plan to raise money online, you’re not likely to find a better lesson plan than this offline example, courtesy of Ms. Bolling and Donors Choose. They nailed it.

Nothing has changed
No doubt the Web is a powerful tool for raising money. That’s why I’m an Internet strategist and not, say, a telephone strategist. But the same skills -- creativity and authenticity -- that we used to raise money before the Web are equally essential today. Forget about technology for a minute and look at the folks at Donors Choose.