Raising Money Online: Dizzy Pace but Big Benefits for Savvy Nonprofits

They prioritize, connecting emotionally with me, the donor. They recognize that deep donor satisfaction comes from getting the full story:

* beginning -- “We want to do art but don’t have canvases.”

* middle -- “Wow, thank you for the canvases!”; and

* end -- “Look what we did with your canvases…”

They know that if they tell that story well I’ll become a true believer and evangelist. I have. And though Donors Choose is basically a virtual organization -- its Web site connects education donors with local education projects -- it understands the power of touching me offline.