Raising Money Online: Dizzy Pace but Big Benefits for Savvy Nonprofits

Everything has changed
Yet the Web has changed everything about how we connect and how we communicate. What donors need to hear and see is the same, but the communication tools have changed radically -- and this is transforming what is possible for people doing good in the world.

We can now touch our donors faster and more frequently at marginal cost. The storytelling power of video is virtually available to all. Our messages are a click away from the vast networks of our supporters, the media and influentials.