Raising Money Online: Dizzy Pace but Big Benefits for Savvy Nonprofits

2. Interaction. Internet users have become active participants. They no longer are passive consumers. They want to comment, share and shape their experiences. This is the essence of Web 2.0. Tap the collective intelligence of your supporters to solve a problem. Provide them with tools (video, games, etc.) to empower them to spread the word. Ask for their stories.