"Raising" Your Board

Five-year business plans, SWOT charts, long-range calendars and segmented marketing campaigns are all extensions of the processes that they have been doing for years. Be mindful that these might be new documents for them, and present them in a way that is easiest for them to absorb and understand. In an art and music school, for example, I engage the artists through graphs and the musicians by going over the material verbally.