Rapid Donor Cultivation: Getting the First Online Gift Faster
By
Jenny L. Feinberg
and Jeff Patrick
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* How to acquire new constituents?
* How to cultivate this virtual constituent community?
* How to produce fundraising revenue (quickly)?
* How to reduce the payback period for the program investment?
For nonprofits with growing online fundraising programs, there is a similar set of challenges:
* How to continue to grow the base?
* How to keep program costs in check?
* How to increase revenue?
* How to increase net proceeds (revenue less costs)?
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Jenny L. Feinberg
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Jeff Patrick
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