Rapid Donor Cultivation: Getting the First Online Gift Faster

* an increase in constituent comprehension of nonprofit programs and mission;
* reduction in the number of unsubscribes;
* increase in brand awareness; and
* a growth in subscriber affinity.

Project description
Common Knowledge helped the International Fund for Animal Welfare, an international animal-rights group, set up just such a program. It’s been running (since July 2007) and includes a series of 10 e-mails sent over five weeks. These e-mails start going out to subscribers shortly after they opt in.