Rapid Donor Cultivation: Getting the First Online Gift Faster

One of the most intriguing aspects of the program is the frequency and volume of communication with supporters: two e-mails per week for five weeks. This frequency and volume of focused communication is cost prohibitive via direct mail — and even online if attempted manually. In order to dramatically reduce the program cost, we implemented an automated e-mail sequence using IFAW’s eCRM solution — Kintera. It’s possible your CRM has similar functionality.