Re: Using Emails to Effectively Thank Donors
There's never enough gratitude in the world, and thank-yous will never be a waste of time.
(From Cheryl: My colleague, Susan Greco Marchese, the marketing director for Production Solutions/PS Digital, and I got to talking about the recent buzz around the efficiency vs. the efficacy model of thanking donors to impress them enough to get those next — and subsequent — gifts.
If you thank them quickly, will they come back for more of your mission? If you thank them with a flourish, will that make an even more memorable impression?
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