Re: Using Emails to Effectively Thank Donors

Cons: A little bit more labor-intensive on your fundraising and/or e-marketing department.

My 2 cents: If you have a savvy e-marketing team, it will figure out a way to automate it to come from one person’s organization email address and still give it that simple, special touch. This first inbox thank-you would not necessarily be the best time to cross-market. The idea is to keep it simple and classy. Be sure to include your hyperlinked website URL in your fundraising colleague’s or volunteer’s signature block.

The ‘thanks again’ email
Similar to the “going the extra mile” email, you might consider an email acknowledgment campaign to those first-time donors a few months later where your CMS can trigger sending an email to re-engage with the different donor segments (one message for those who got hooked and have since made additional contributions, and another message for those whom you haven’t heard from since).