Re: Using Emails to Effectively Thank Donors
There's never enough gratitude in the world, and thank-yous will never be a waste of time.
Pros: It’s a friendly tap on the shoulder that reignites that warm and fuzzy feeling the donor had after giving to you months ago for the first time. Low-cost.
Cons: Hmmm, I can’t think of any.
My 2 cents: This kind of email needs to be personalized, including the date of the first contribution, and what the money has gone on to fund or how it’s made an impact on the program or organization as a whole. This has to come with a signature from a bigwig or volunteer (not from the generic “we”), and it really needs to have compelling images and a strong call to action: CLICK HERE TO SEE PHOTOS FROM THE EVENT or CLICK HERE TO SUPPORT MORE KIDS LIKE MARY/JOEY.
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