Re: Using Emails to Effectively Thank Donors
There's never enough gratitude in the world, and thank-yous will never be a waste of time.
Pros: It’s fast and easy to get out the door! It is automatically scheduled (so no need to stop what you’re doing to send an email). Low-cost.
Cons: It’s robotic (bot) and, therefore, lacks heart. It’s about as compelling as a payment receipt from placing any online retail order. However, it’s a necessity in a financial transaction, and a donation is what it is … a financial transaction.
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