Re: Using Emails to Effectively Thank Donors
There's never enough gratitude in the world, and thank-yous will never be a waste of time.
My 2 cents: This is absolutely necessary — it also serves as the donation receipt. Failing to send this out will have donors contacting you to make sure you got their donations, and it will make for a lot of frustrated people around tax time. Taking the time to personalize it and put some thought into what you want to say here means it can be sincere even if it’s automated.
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