Re: Using Emails to Effectively Thank Donors

If you have a CMS that can be personalized, take the time to insert that customized field into your automatic thank-you email. Having your new donor’s name and dollar amount donated noted in the subject line or body of the email is a step above the bot thank-you. Did you know that subject lines with a name in them are 22 percent more likely to be opened? If you want to go that extra yard, consider designing your thank-you to reflect your brand and add a right rail or other call to action that will entice that newcomer to want to learn more about a few things (i.e., your newsletter, website, blogs, journals, event photo gallery, Pinterest or Tumblr resources, etc.). A little goes a long way … don’t overwhelm them at first, but don’t miss the opportunity to capture their attention while you can.