Re: Using Emails to Effectively Thank Donors
There's never enough gratitude in the world, and thank-yous will never be a waste of time.
By
Cheryl Keedy
and Susan Greco Marchese
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The first ‘inbox’ acknowledgment
After the bot email pops up on screen, many organizations preschedule an email to also appear in the inbox. It may be the welcome email or simply an additional thank-you.
Pros: It’s fast and easy to automatically set this email to trigger after the donation has been processed. Low-cost.
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Cheryl Keedy
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Susan Greco Marchese
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