Re: Using Emails to Effectively Thank Donors

Again, you might want to consider designing your thank-you to reflect your brand and add an enticing call to action. And again, remember that a little goes a long way.

Consider a “welcome series” where you slowly but surely introduce donors to carefully timed, high-impact emails (i.e., a welcoming video, then a “stay in touch” message focused on social media CTAs, then an advocacy ask, and finally a second ask or an “ask a friend to donate” kind of thing. It can be very powerful if planned correctly).

The ‘going the extra mile’ thank-you email
Have you ever received a simple thank-you email from a person within your team or organization that made your day? It might have been a sentence or two that said, “Thank you for the shout-out at that meeting.” “Or, “Thank you for taking me out to lunch when I needed to escape.” Those emails are priceless.