Re: Using Emails to Effectively Thank Donors
There's never enough gratitude in the world, and thank-yous will never be a waste of time.
By
Cheryl Keedy
and Susan Greco Marchese
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What if you established a similar email effort for your new online donors from the development team or a board member or volunteer several weeks after that first donation is made?
Pros: Packs a “wow” factor. I got something like that one time from a boutique jeweler when I bought a small gift on Etsy. I never stopped talking about it. You bet I’ll order from that person in the future!
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Cheryl Keedy
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Susan Greco Marchese
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