Reach Out Now to Secure Donors for the Future

Goldseker says the greatest transfer of wealth in the history of America is just around the corner — and organizations must start to think about that. By the year 2052, baby boomers and their parents will have passed on to their heirs approximately $40 trillion.

She says it’s important to understand the differences between the generations and that many in the nonprofit world don’t know much about Generations X and Y, the children and grandchildren of baby boomers.